Your brand
Your brand
This step gives your storefront and customer panel your own identity: your business name, logos, browser icon and main color. Your customers see these everywhere instead of a generic look, so it is worth a minute now. Everything can be changed later from Settings or the storefront design page.
Business name
The name your customers see on your storefront, in the customer panel and on your invoices. This is the only required field on this step.
Logo for the light theme
Shown in the header of your storefront and customer panel on light backgrounds. Upload a PNG, JPG, WebP or SVG of up to 2 MB; it is optimized automatically. Leave it empty to keep the current logo.
Logo for the dark theme
Used when a visitor views your site in dark mode, so a light-colored version of your logo stays readable. The preview is shown on a dark background. Optional.
Favicon
The small icon in the browser tab and bookmarks. Upload a square PNG, ICO or SVG of up to 512 KB; it is kept in its original format.
Primary color
Your brand color for buttons, links and highlights on the storefront and in the customer panel. Pick a preset, type a HEX code or fine-tune hue, saturation and lightness.