Customer segments

1. Customer segments

   Your signed-in customers with paid orders, grouped by how they buy. Guest orders are not counted, and partial returns are not taken off. When your store has the marketing stop list and consent records on, you can create a campaign for a segment. This tour walks through the page.

2. Totals

   Customers, average lifetime value, orders per customer and the share of repeat customers.

3. RFM segments

   Customers grouped by how recently and how often they buy, from champions to lost, with their number and revenue. Create campaign opens a campaign for that group.

4. Lifetime value groups

   Your top 10% by value, repeat customers and one-time customers, with their number and revenue.

5. Cohorts

   Customers by the month of their first paid order, and how many of them ordered in each later month.